Nekukurumidza kusimukira kwehupfumi uye nekuenderera mberi kwekusimudzira kwekuziva kwevatengi, brand haichisiri nguva yehunyanzvi muindasitiri yekuronga kushambadzira.Rava shoko rinowanzotaurwa nevanhu vemarudzi ose.Asi chii chinonzi brand uye nzira yekuvaka mhando, mazhinji emabhizinesi emwenje haawane nzira.Mukurumbira, kuzivikanwa, kushamwaridzana uye kuvimbika kunoonekwa sezvinhu zvishanu zvechiratidzo, izvo zvinomiririra nzira yechiratidzo kubva pakutanga uye zvishoma nezvishoma kusimbisa.Mutungamiriri wemusika weLiwei door indasitiri anotenda kuti mabhizinesi emwenje anogona kuwana mhando kubva kune anotevera zvinhu zvitanhatu.

Kutanga, gadzira zvigadzirwa zvakanaka

Zvigadzirwa ndiyo nheyo yekuvaka brand.Kana mabhizinesi emarambi asina marambi akanaka ekupa musika, kuvakwa kwemhando hakugoneke.Pamusoro peiyo yakakosha vimbiso yemhando, zvigadzirwa zvakanaka zvakare zvine zvakakwirira zvinodiwa mumufananidzo, zita, chigadzirwa pfungwa, chigadzirwa kurongedza uye chigadzirwa kuratidza.Zvigadzirwa ndicho chinhu chakakosha kukwezva kutarisa kwevatengi uye kutenga.

Chechipiri, tsvaga nzvimbo yakarurama

Positioning ndiyo kiyi yekuvaka brand.Pasina iyo chaiyo brand positioning, mufananidzo wemhando unogona kungodzima uye kusimudzira kwechiratidzo kunovhiringika.Naizvozvo, kune mabhizinesi emwenje anogadzira mabhureki, anofanirwa kuisa zvakajeka uye nemazvo mabhureki avo.Positioning inoda kutora nzira yekusiyanisa, iyo inogona kunyatsosiyaniswa kubva kune mamwe mabhureki.Panguva imwecheteyo, kumira kunofanirwa kusanganiswa nehunhu hwechigadzirwa.

Chechitatu, gadzira mufananidzo

Mufananidzo ndiyo nheyo yekuvaka brand.Iyo yakajairika nzira yekuvaka bhizinesi remhando yemufananidzo ndeyekupinza VI kana CI system.Kana pasina yakakwana VI kana CI system, iyo brand yekuvaka yemabhizinesi emarambi haigoneke;Kana mabhizinesi emwenje achida kugadzira chiratidzo, anofanirwa kusiya chimiro chakasiyana uye chakasiyana mumaziso evatengi, senge fashoni, kunaka, hupfumi uye zvichingodaro;Chivakwa chemufananidzo weBrand chinofanirwa kupaza nepakati peseti yekufunga uye kuongorora kukosha kweiyo mhando zvichienderana nemusika unodiwa uye yevatengi psychology, kuitira kufadza vatengi nechakanaka chemhando mufananidzo.

Chechina, simbisa utariri

Management haisi iyo chete vimbiso yekuvakwa kwemhando, asiwo yakakosha kukwikwidza kwemabhizinesi kugadzira mhando.Management ndiyo yakanyanya simba uye huru yekufambisa simba mukukura kwemabhizinesi.Haisi chete kugona kwekutanga kutsigira iyo yenguva refu yemakwikwi mukana wemabhizinesi, asiwo kugona kwekuita kuti mabhizinesi ave akasiyana uye kuunza mukana wemakwikwi kumabhizinesi, kuitira kusimudzira kukurumidza kusimudzira kwemabhizinesi.Pasina makwikwi epakati, mhando inoshaya mweya;Chete nerutsigiro rwekukwikwidza kwepakati kunogona kubudirira mucherechedzo nekusingaperi.

Chechishanu, kunatsiridza machannel

Zvigadzirwa zvinofanirwa kugovaniswa kune yekutengesa terminal kuburikidza neakasiyana nzira dzekutengesa dzisati dzasvika kune vatengi.Pasina chiteshi chinonzwika, mhando haigone kuwanikwa.Naizvozvo, chiteshi chave chichiwedzera kukosha mukukura kwechiratidzo.

Yechitanhatu, kutaurirana kwemhando yepamusoro

Kukurukurirana kweBrand kunofanirwa kuve kwakarongeka, kwakamisikidzwa uye kuenderera mberi.Iyo nzira inoenda zvishoma nezvishoma uye inounganidza.Kana iwe uchishuvira kubudirira, zvakaoma kuvaka brand;Kukurukurirana chete kwesainzi kunogona kupa brand mapapiro kuti aende.

Kune mabhizinesi emarambi ari kugadzirira kugadzira mabhureki, panofanirwa kuve nekusiyana nzira dzekutaurirana pamatanho akasiyana.

1. Muchikamu chekutanga-chekutanga, basa guru nderokuvandudza ruzivo rwemhando uye kuudza vatengi "ndini ani?Ndezvipi zvakanaka zvandinazvo?"mune ino nhanho, iyo inoshanda kukwidza - Global Brand Network - inoshandiswa kumisikidza mhando segmentation;

2. Munguva yekukura kwechiratidzo, basa guru nderekuvandudza mararamiro emhando, kunyanya mukurumbira, taurira vateereri "chii chandinoyemura?"uye kuhwina kucherechedzwa kwepamoyo uye kudiwa kwevatengi nezvinodiwa zvekunzwisisa;

3. Munguva yekukura kwechiratidzo, basa guru nderekusimbisa pesvedzero yechiratidzo uye kuve mumiriri weindasitiri yemwenje, uye taurira vateereri "chii chetsika chimiro chinomiririra".